Small Business Web Design - The Top Five Mistakes
Before commencing any small business web design it is important to know common mistakes made by other business owners in building their websites. Nowadays a website is a very big marketing opportunity because most consumers make their purchase decisions after checking information on the Internet. A poorly designed website can mean loss of business. People have innumerable choices on Internet. If they find a website unfriendly then they quickly switch to the website of another company. Avoid the following top five mistakes for small business web design.
Choosing the Wrong Template
It is as simple as it can get but this is the most important part. Each industry and business has its own set of users. They have certain expectations from websites connected to their field. If you are in the business of running a restaurant then choosing a website design intended for an e-commerce website can be disastrous. The web design you choose must comply with your industry specific requirements.
Poor SEO
Until you are a very famous brand it is unlikely that people will find your website by just typing your name in their web browser. Search engine optimization is very important because when looking for a product or service, potential buyers first check information through a search engine. If your website contents are not optimized according to SEO guidelines then you will have limited number of visitors.
Difficulty in Navigation
There is 3-click rule for any type of website. It specifies that a visitor must find the required thing within three clicks. Online users are very impatient and do not like searching a website deeply for what they need. It is tempting to provide everything on a webpage but it leads to clutter. Use efficient linking features and hierarchical structure to make navigation easier for your website visitors.
Lack of Call to Action
Ask your website users to take an action. They will not do it on their own. It could be asking them to buy something, or to sign up for a weekly newsletter. The button or link for this purpose must be obvious and prominent among all elements of a web page. Do not require your users to think deeply before taking a decision. Keep it simple with clear message. The result and what the user gains by clicking on such a link must be obvious.
Poor Content
Many business owners do not pay attention to the written contents of their website. The text must provide all the relevant information. Dedicate one webpage to a single subject. Avoid information overload on a single page, especially on a page where you want the user to take some action. You also need to update your content regularly so that it matches with changed information. You also need to provide new information regularly to keep hold of old users and to attract new users.
If you are able to avoid these five mistakes during your small business web design then you can be sure your website will have a large number of satisfied users. If you missed the link above, then read more about it at http://www.homebeachmedia.com.au.
Choosing the Wrong Template
It is as simple as it can get but this is the most important part. Each industry and business has its own set of users. They have certain expectations from websites connected to their field. If you are in the business of running a restaurant then choosing a website design intended for an e-commerce website can be disastrous. The web design you choose must comply with your industry specific requirements.
Poor SEO
Until you are a very famous brand it is unlikely that people will find your website by just typing your name in their web browser. Search engine optimization is very important because when looking for a product or service, potential buyers first check information through a search engine. If your website contents are not optimized according to SEO guidelines then you will have limited number of visitors.
Difficulty in Navigation
There is 3-click rule for any type of website. It specifies that a visitor must find the required thing within three clicks. Online users are very impatient and do not like searching a website deeply for what they need. It is tempting to provide everything on a webpage but it leads to clutter. Use efficient linking features and hierarchical structure to make navigation easier for your website visitors.
Lack of Call to Action
Ask your website users to take an action. They will not do it on their own. It could be asking them to buy something, or to sign up for a weekly newsletter. The button or link for this purpose must be obvious and prominent among all elements of a web page. Do not require your users to think deeply before taking a decision. Keep it simple with clear message. The result and what the user gains by clicking on such a link must be obvious.
Poor Content
Many business owners do not pay attention to the written contents of their website. The text must provide all the relevant information. Dedicate one webpage to a single subject. Avoid information overload on a single page, especially on a page where you want the user to take some action. You also need to update your content regularly so that it matches with changed information. You also need to provide new information regularly to keep hold of old users and to attract new users.
If you are able to avoid these five mistakes during your small business web design then you can be sure your website will have a large number of satisfied users. If you missed the link above, then read more about it at http://www.homebeachmedia.com.au.